Today’s digital transformations are generally targeted toward added revenue, better and more efficient processes, and better customer experiences. But in the wider context of our society, culture and environment, their actual impact might be far from optimal. From a holistic viewpoint their total cost may well outweigh the localized benefit. The imperative is not merely to solve today’s pressing business goals, but to tackle tomorrow’s long-term

While a few have seen successes in automation, improved quality, efficiency and growing revenue, most have struggled to achieve the promised benefits. Al Rowad Hub Helps in - Avoiding the digital wasteland - Digitalization vs digital transformation - The need for a new information paradigm - Toward ubiquitous knowledge - Coopetition-based value creation - Purposeful digital knowledge Open data initiatives are emerging around the world. Their aims are to enable coopetition-based value creation.

We perceive what is necessary for digital technologies to enable true societal purpose. Somehow it has created a diffuse understanding of what digital transformation is about. Resolving dissonant opinions over the best way forward with technology requires organizations, customers, governments and regulatory entities to align. They need to make changes that embrace the responsibilities associated with the power of digital.

Ethics are not only a means to comply with regulation or gain acceptance by society, they are a key contributing factor to the creation of genuine value for all impacted stakeholders. Failing to incorporate ethics as core components of the organizational vision, that are meaningfully reflected with operational processes and systems, risks a dangerous “evolution”. One that makes a corporate system’s governing logic, processes and outcomes unacceptable in our society. This in turn will translate into regulatory non-compliance, a loss of trust from clients and users, and a lack of alignment with the intended company culture, values and vision. Conversely, companies that successfully embed ethical principles into their enterprise purpose, and embrace ethical design within their products and services, will help positively lead an era shaped shaped by intelligent systems.

The constant evolution of digital technologies is driving a trend toward less predictable outcomes, and an ambiguity that challenges even the most established digital technology and business models. The nature and scale of the impending uncertainties demand new levels of thinking, feeling, intuition and strength of purpose that will allow enterprises to navigate the uncharted disruptions that lie ahead.